Applying Qualitative Approach in Business Research

نویسندگان

چکیده

Researchers and students in the business field are increasingly turning to qualitative methods seek answers for complex research questions. Current literature presents a copious number of published compared previous decades, which serve mainly as an exploratory inquiry toward more comprehensive quantitative studies. Although is now widely adopted both academia practice, dearth germane that argues discusses key challenges applying continues compound scepticism ambiguity process. Moreover, details on analysis process gleaned from articles often limited thus offer little learn from. Qualitative resembles black box, analogy intricacy complexity. In this editorial, we discuss how define scope goals study, examine current literature, provide practical guidance researchers apply approach methods. We also detail several steps introduce Computer Assisted Data Analysis (CAQDAS) software purpose. Finally, draw other disciplines guide encourage adopt part their endeavour.

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ژورنال

عنوان ژورنال: Asian journal of business research

سال: 2021

ISSN: ['1178-8933', '2463-4522']

DOI: https://doi.org/10.14707/ajbr.210111